Newell Brands Manager, ECOM Merchandising in Shanghai, China

Position Title: Manager, Ecommerce Merchandising

Location: Shanghai

Report to: Ecommerce Director, APAC

Job Summary:

The Manager, Ecommerce Merchandizing role requires the ability to drive revenue growth and customer satisfaction for online stores primarily through catalog optimization, digital shelf improvement and merchandising.

You will develop product, merchandising, marketing, and creative strategies, with a focus on improving conversion, usability, and the functionality of E-Commerce products and services though methods such as A/B testing. Additionally, you will raise organizational awareness of emerging market opportunities, customer needs, and the relevant competitive landscape.

Job Description:

  • Develop E-Commerce merchandising strategy and action plan.

  • Manage and execute online merchandising and promotional calendar by brand and by store

  • Drive traffic via performance marketing programs and collaborate for digital/social media spending

  • Drive the development of new features, programs and services for the online stores to optimize the overall user experience

  • Use analytics to identify opportunities for testing and optimization, with a focus on improving conversion

  • Assist in the development of pricing, promotional and other strategies to help achieve marketing and sales goals

  • Partner with other functions to support the strategic planning, testing, and execution of initiatives for the E-Commerce websites

  • Provide market, competitive, strategic and tactical intelligence to drive prioritization of store initiatives

  • Monitors and analyzes the overall health of the E-Commerce business as well as performance of program KPIs


  • Bachelor’s Degree required

  • At least 5 years’ experience working in digital merchandising, and digital marketing or E-Commerce

  • Knowledge of E-Commerce business models, specifically how to drive e-commerce sales through innovative, effective and cost efficient marketing/merchandising programs and strategies

  • Knowledge of the digital ecosystem and how E-Commerce, web, mobile, social, search and channels work together to optimize behavior and acquisition

  • An analytical, problem solving and results-driven approach to E-Commerce challenges and opportunities

  • Ability to interpret data, draw conclusions, and proactively identifying areas for improvement

  • Knowledge of Google Analytics or similar web analytics tools

  • Knowledge of online marketing tactics (SEO, SEM, Email, etc.)

  • Strong English written and oral communication skills

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.