Newell Brands Digital Trade Marketing Manager, Baby Care in Shanghai, China
Position Title: Digital Trade Marketing Manager, Baby Care
Location: Shanghai, China
Reports to: Trade Marketing Manager, Baby Care
Responsible for overall customer marketing activities planning for assigned platform(s)/store(s) to drive store operation efficiencies by UV, Conversion, UED, Campaign design & CRM;
Develop trade marketing strategy for platform(s)/store(s) based on insights, market dynamic and brand performance;
Work out annual calendar to drive on-line business growth with key building blocks (Brand Campaigns, Key Festival, Regular promotions, etc.)
Collaborate with eCom Consumer Marketing and Platform Management teams on Key festivals and brand campaign planning & execution to gain share in key platforms.
Deep understanding on e-commerce market dynamic, lead cross functional teams to pilot new initiatives as well as business model exploration (i.e. O2O, Omni-channel, and etc.)
Develop best-in-class user experience solutions and CRM programs in platforms to highly engage with on-line shopper and drive conversion.
University degree in Digital Marketing or related disciplines
6-8 years’ experience of Marketing digital oriented on managing the best practice for JD / TMALL platforms
Familiar with other online channels activities, such as O2O, Crossboard
Able to work alone for any specific project and under pressure,
Demonstrate ability to prioritize workload, recognize key opportunities and build customer relationship,
Proactive, energetic, result oriented, creative and possess good business acumen,
Excellent presentation and fluent in English.