Newell Brands TRADE MARKETING MANAGER - SAFETY AND SECURITY in Lichfield, United Kingdom

Position : Trade Marketing Manager - Safety & Security

Location: Lichfield (Staffordshire)

Reports to : SVP Sales and Marketing Intl.

Job Summary

For the growth of our Safety & Security Division, to be based in Lichfield (Staffordshire) we are looking to hire a Trade Marketing Manager.

This position is responsible for delivering compelling category growth solutions for our UK and European regions for retail and electrical distribution customers in alignment with overall business plans. The role has accountability to help maximize the distribution of existing products and deliver perfect launches of new products. This role will help drive commercialization through distribution, pricing, promotion and merchandising initiatives across all product categories for BRK, First Alert and Onelink Branded products. The role of this job is to execute trade strategies and build commercialization programs within a specific customer base and coordinate with Sales managers in the region as well as with the home office in the US.


  • Develop and execute account/channel pricing and distribution

  • Drive trade investment efficiency based on analysis of promotional effectiveness

  • Understands customer margin and pricing expectations

  • Develop channel/customer promotional pricing and pricing activity in line with programming requirements

  • Create Business and p&l analysis

  • Develop Specific customer plans and advertising programs

  • Develop and execute specific marketing and ad plans

  • Understands brand and customer priorities and uses the planning process to drive strategic alignment

  • Recommend sku assortment priorities and financial guidelines

  • Recommend assortment mix to maximize sales and profitability

  • Collaborate closely with All distributors and / or Rep teams on product and merchandising programs with customers

  • Participate and help drive analysis of product health and rationalization

  • Gathers competitive and marketplace intelligence

  • Execute within timelines and deliverables for the division

  • Collaborate with design team in development of Products, pop and sales materials

  • Customer database oversight and management

  • Participate in select Customer meetings as the credible category expert

  • Drive the execution of new item launch and development of training materials

  • Create and execute Trade show plans

  • Create the development of merchandising programs

  • Work closely with new product development teams on market/opportunity sizing

  • Recommend any new product innovation needs to penetrate new channels/customers


  • Degree with a major or minor in marketing

  • 3 - 5 years marketing or channel experience

  • Experience in category management and channel execution

  • Working knowledge of word processing, spreadsheet and database programs - preferably Microsoft Office including Microsoft Excel and PowerPoint

  • Familiarity with builders, contractors or facilities is a plus

  • Familiarity with ecommerce marketing and selling is a plus


Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle . For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play .

Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.