Newell Brands Assistant Manager, Digital Marketing - CCS Division in Huntersville, North Carolina
The Assistant Manager, Digital Marketing is a key member of the Digital Marketing team, managing projects and measuring objectives set by the manager. The
Assistant Manager, Digital Marketing works collaboratively with cross-functional
teams to deliver on the needs of the brand. This position will perform database and website maintenance & optimization, tracking and reporting.
DigitalAssets and Content Management :
Manages and optimizes product content anddigital assets using our PXM platform, Salsify
Responsible for training cross-functional teamsin Salsify and manages all user permissions
Initiates data optimization projects withcross-functional teams
Assists in data integration efforts betweenSalsify and multiple internal/external sources including brand websites, SAP,and external Retailer.com systems
Contributes to the development of businessprocesses and solutions to meet business needs as they relate to productcontent and digital assets
GlobalWebsite Design, Optimization and Management :
Maintains and publishes content on all websites,microsites and digital tools including but not limited to brand websites,internal portals, closet design tool, ROI tools, etc.
Point-of-contact for all internal digitalrequests
Contributes to optimization and maintenanceprojects across digital properties
Follows and implements brand standards acrossdigital properties.
Participates invendor meetings
Assists in the QA process for all digital launches
Consumer/CustomerRelationship Management and Support:
Analyzes consumer inquiry trends and recommendsimprovements to digital assets and content.
Assists in managing support center integrationson all digital properties.
Collaborateswith consumer servicesdepartments to discussissues and to troubleshootwebsite problems.
SupportDigital Agency Management :
Supports digital agency staff to deliver webdevelopment projects and digital marketing campaigns.
Assists with meeting planning and preparation logistics.
DigitalPromotions, Advertising, Media:
Supports paid search campaigns includingagencies, vendors, and tools.
Manages tactics and measurement to support campaigns.
Supports projects related to content production.
Digital MarketingMetrics and Analytics:
Helps measure customerand consumer satisfaction and engagement, qualitative and quantitative metrics.
Creates reports that analyze usage trends andidentifies areas of optimization.
Participates in planningand analysis of digital analyticsand creates reportsfor distribution.
0-2 years ofmarketing internship/work experience ideally in digital marketing, channelmanagement, or consumer insights for a CPG, durable, or professional productscompany
Internship orcollege experience working on cross-functional projects
Strongcommunication skills, written and oral
Proven ability towork on a team
Proficient inMicrosoft Office applications
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.