Newell Brands Senior Manager, Digital Marketing in Hoboken, New Jersey
Position Title: Senior Manager, Digital Marketing
Location: Hoboken, NJ
Reports to: Director, Digital Marketing
About the Role
The Digital Marketing Team is an integral part of Newell Brands Ecommerce Division. It is focused on acquiring and retaining consumers online across our distribution channels (Direct to Consumer, Retail.com, and Amazon) using media strategy and tactical execution to deliver for our iconic portfolio of brands. We consider the consumer first and their shopping journey online & offline with seamless delivery and execution.
As Senior Manager, Digital Marketing you will be leading digital activation from concept to execution for a key vertical/division. This is a unique opportunity to understand and develop the digital landscape across Ecommerce channels and marketing tactics. You will be responsible for strategy behind campaigns spanning search marketing (Google/Bing, Amazon, Retail), CRM, affiliate marketing, SEO and paid social (Facebook/Instagram, Pinterest, YouTube & more). You will seek brand priorities and initiatives to translate into targeting and content online. Additionally, you will be versed in sales data to incorporate priority into your plans. To build your online strategy, you will have access to best-in-class data analytics tools and world class agencies.
Specific responsibilities will include but are not limited to:
Oversee the marketing campaign planning process and strategy development in accordance with overall brand and ecommerce growth plans. Involves:
Manage and build a team of digital marketing professionals to execute and optimize campaigns and achieve clear objectives
Develop creative and content translating core brand messages to commercial and engaging online formats
Drive and meet campaign objectives of new consumer acquisition, revenue, ROAS and engagement
Manage budget in accordance with P&L goals
Lead agency relationships including briefing process, media planning and negotiations
Establish close working relationship with primary media partners (Amazon, Google, Facebook) to drive growth
Partner with Analytics on understanding attribution across different channels and sales lift to optimize the media mix
Partner with Digital Technology team to optimize the marketing technology stack needed to scale performance.
Identify untapped channels and opportunities and provide recommendations to key stakeholders on driving incremental growth
The successful candidate will be a proven business leader with significant experience in a global company. The person must have an established track record as a leader of Digital Marketing or similar role. The candidate must have both strong strategic capabilities as well as be hands-on and comfortable with tactical execution. The candidate must be comfortable working in a matrix, must lead decisively, have a “no-compromise” approach to delivery, confront adversity constructively and possess a leadership style that engenders followership.
Previous leadership experience and technical qualifications:
6+ years of digital marketing and/or Ecommerce work experience
Experience handling large media budget to drive demand creation process and campaigns
Proven success in leading a team to develop a comprehensive digital marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase
Strong business acumen and analytical skills. Knows how to develop key performance indicators to assess marketing investment that leads to conversion
Strong decision-making skills and an understanding of where projects fit into overall Company and category strategies
Ability to operate independently and bring ideas and solutions to issues raised
Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies
Experience working with Digital Marketing agencies and vendors
Experience with analytics tools (i.e. Google Analytics, Adobe Analytics or similar) and familiarity with common marketing technologies
Experience with Amazon Marketing Services a plus
- BS/BA or University degree in Business or similar field, MBA a plus
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.