Newell Brands Senior eCommerce Manager - Division in Hoboken, New Jersey

Position Title: Sr. Manager Ecommerce - Division

Location: Hoboken, NJ

Reports to: VP, Ecommerce

Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, EXPO, Parker, Elmers, Calphalon, Rubbermaid, Graco, Baby Jogger, Aprica, Goody, Irwin, Lenox, Rubbermaid Commercial Products, Coleman, First Alert, FoodSaver, Jostens, K2, NUK, Oster, Rawlings, Sunbeam and Yankee Candle. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.

This role will advance the division’s Ecommerce presence in pure play and brick and mortar accounts while developing the online channel in all functional sales capabilities, including: Product availability, Pricing, Shopper Marketing, and Customer development. This team will serve as a performance expert including ePOS trends, post e-promotion analysis, optimal e-assortment and seasonal/promotional guidance.

Specific responsibilities will include but are not limited to:

  • Own the Ecommerce P&L activity including profitability, promotional analysis, event performance and overall sales reporting and tracking.

  • Develops category and brand revenue growth strategies from data, insights and customer information.

  • Owns Ecommerce promotions and assortment decisions. Collaborates with internal teams for effective demand planning, product assortment, digital merchandising, seasonality, promotional planning and pricing recommendations for key retailers.

  • Leverages data to drive changes.

  • Partners with sales and planning to identify and maximize Ecommerce opportunities and increase Ecommerce sales.

  • Provides global on-going strategies, insights and thought leadership based on industry, customer, shopper and marketplace trends to execute.

  • Identifies areas and events that stimulate awareness, conversion and sales.

  • Provides input to the brand development process for new product development for the Ecommerce channel and commercialization programs.

  • Oversee all inputs to digital shelf creation including content and photography for retailer sites.

  • Optimizes Ecommerce platforms across retailers by identifying opportunities by brand and retailer.

  • Significant level of collaboration and ability to influence decisions (sales, trade, brand, finance, IT, legal, etc.).

  • Business development: business assessment, strategic planning, selling in of growth driving ideas.

  • Drives new market opportunities to create new demand drivers for our brands and categories.

  • Creates an omni-channel experience.

  • Identifies global initiatives and influences global Ecommerce growth.

Key Interfaces:

  • Trade & Channel Marketing, Sales, Customer Development, Supply Chain, Brand Marketing, IT & Finance


  • 6+ years of direct and hands-on Ecommerce experience providing solutions in a large global company.

  • Proven analytical and strategic experience with the ability to embrace the challenge of dramatically increasing Ecommerce revenue.

  • Deep knowledge of Ecommerce product flow and retailer site performance optimization.

  • Strong quantitative ability and comfort with data driven decision processes; a strong understanding of the key metrics to drive the business is expected of this executive.

  • Ability to work effectively and collaboratively across lines of business. Demonstrated ability to thrive in a fast paced, rapidly changing environment.

  • Ability to motivate teams to produce desired tangible outcomes within tight timeframes.

  • Strong project planning, tracking & organizing skills.

  • Strong sense of autonomy.