Newell Brands ASSOCIATE BRAND MANAGER - CONSUMER AND COMMERCIAL SOLUTIONS in Geneva, United States
Position Title: ASSOCIATE BRAND MANAGER - CONSUMER AND COMMERCIAL SOLUTIONS
Reports to: SENIOR MANAGER BRAND MARKETING
Brand Development Management
Responsible for brand development activities in EMEA market for all washroom categories including skin care, air care, surface care and fixture categories.
Participate in the annual brand planning process and makes recommendations to the Washroom EMEA brand strategy, innovation funnel and product portfolio management.
Work in close collaboration with Global Brand Development teams in NA to manage and drive the EMEA Washroom branded and OEM innovations & maintenance initiatives.
Effectively create and present robust business case through the gate-keeping process aligning management to a brand’s innovation strategy.
Articulate concept statements for innovation and uses experience, market and consumer knowledge to prioritize ideas.
Ensure efficient collaboration with R&D engineers, factories, supply chain, quality, regulatory and global brand development team.
Prepare and implement product launches, monitor & analyze brand performances.
Make recommendation on new product pricing, supported by robust data and P&L. Recommends pricing guardrails for key products or categories.
Develop deep category knowledge across multiple categories based on competitor benchmarking, market date analysis and key market trend insight.
Drive research projects together with development teams to identify future innovations.
Know the competitive landscape and ensure the right positioning of our product as well as marketability of all future development.
Sales & trade marketing support
Develop business relationships with key accounts and select field accounts. Utilize relationships to gather product insights and market information.
Participate in account meetings with Sales team.
Development of training materials and support EMEA internal team training needs.
• Four-year college degree, MBA preferred
• 2-4 years of equivalent marketing experience
• Strong analytical skills
• B2B industry experience preferred
• Affinity for technical products
• Exposure to air care and skin care regulatory questions a strong asset
• 15% travel required
• Has worked on a business with global or international exposure.
• Demonstrated success working in a matrix environment.
• Strong communication skills, written and oral.
• Proven ability to work on and lead a cross-functional team.
• Fluent in English and French.
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.