Newell Brands Marketing and Graphic Design Specialist in Columbia, South Carolina

Position Title: Marketing and Graphic Design Specialist

Reports to: Business Manager, Lawn and Garden

Location: Columbia, South Carolina

Job Summary:

The Marketing and Graphic Design Specialist is responsible for executing the overall marketing and communications activities involved in the promotion and support of the company’s sales, products, and other services. This position will have a heavy focus on graphic design, working closely with Sales, Product Manager, and Business Manager on the development and execution of new products, marketing plans, and programs that increase Shakespeare’s market share.

This position requires a multi-talented person who is versatile in all functional aspects of marketing, communications and graphic design. The functionality of the Marketing and Graphic Design Specialist includes graphic materials for packaging, POP, signage, displays, trade show materials, photography, online content such as images, product copy, and videos, as well as monitoring internal and external websites to ensure brand guidelines are followed.

The position requires excellent organizational skills, accuracy and diplomacy, as it is directly responsible for the good image/brand of the company.

In collaboration with the Consumer Products team, the Marketing and Graphic Design Specialist leads the effort in gathering consumer insight via focus group studies and end user interviews.

The Marketing and Graphic Design Specialist must enjoy spending time on both creative and non-creative projects, understand existing product offering and opportunities, and find innovative marketing solutions that will drive growth in our Consumer Products business.

Job Duties:

  • Create graphic materials for packaging, POP, PDQ, signage, displays and marketing collateral.

  • Create content for multiple national and international brands.

  • Manage artwork checklist and proofing with vendors

  • Manage websites, YouTube channels, and social media while improving SEO.

  • Photography and video production.

  • Manage and organize a library of artwork and digital assets.

  • Work with sales and product teams to launch new products, insuring all assets are completed

  • Assist in trade show planning and deliverables

  • Lead focus groups and conduct basic marketing research.

  • Identify innovative and creative marketing solutions.

  • Assist Product Managers in the new product development process to ensure all creative elements are delivered to suppliers on time for product launches/updates

  • Develop and write new style guides for each of our brands, and acts as gatekeeper for visual compliance

  • Provide support for other departmental projects as needed

  • Participate in opportunities to develop both personally and professionally

  • Ensure compliance with all legal requirements for products and packaging (domestic and international)

Minimum Qualifications:

  • Bachelor’s Degree in marketing, communications, graphic design, or related fields

  • 4+ years’ experience in marketing & communications, with demonstrated performance with high-profile clients

  • Graphic design experience with demonstrated proficiency Adobe InDesign, Photoshop, and Illustrator

  • Understanding of basic photography and product photography

  • Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)

  • Solid understanding and demonstrated skills in strategic digital marketing activities including SEO

  • Excellent communication (written/ verbal/ presentation) and organizational skills

  • Strong client/customer relationship skills including building and managing relationships, understanding of customer needs and market requirements

  • Ability to excel in a fast-paced environment, maintaining quality and creativity

  • Ability to multi-task several projects at one time

  • Video scripting and production a plus (Final Cut Pro or iMovie)

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.