Newell Brands Senior Manager - eCommerce Direct to Consumer (DTC) in Brampton, Canada
Position Title: Senior Manager, DTC
Location: Brampton, Canada
Reports to: Director, eCommerce DTC
The Sr. Manager, ECommerce Direct to Consumer (DTC) is responsible for managing the ECommerce DTC strategy and execution across multiple brands/divisions. The ideal candidate should have a strong ECommerce merchandising or buying background with a blend of marketing, analytical and creative skills. This role requires partnerships with several cross-functional teams including Brand Marketing and Trade teams to establish new strategies for growing the direct to consumer ECommerce business across all Newell Brands.
Specific responsibilities will include but are not limited to:
Responsible for the Canada DTC function across Newell ECommerce websites and brands
Lead the merchandising strategy and execution for DTC websites and accountable for the growth of the DTC business, revenue, margin goals and web KPIs
Develop and oversee the execution of the promotions strategy, merchandising and marketing calendars across the portfolio of Newell Brands
Prioritize key merchandising initiatives through identifying and analyzing the highest ROI initiatives
Create new selling strategies and models (subscriptions, bundles, exclusives, custom products etc.) for DTC to increase revenues by creating differentiation for the DTC channel
Manage assortment and partner with the planning and operations teams to ensure proper inventory coverage
Innovate new strategies to improve customer retention and repeat purchases through the direct channel and increase consumer engagement and stickiness through the DTC websites
Measure and analyze consumer adoption of site merchandising strategies and iterate to increase revenue and conversion
Ensure that the ECommerce websites have the best in class merchandising capabilities including up-sells, cross sells, enhanced content, etc.
Collaborate with cross functional partners within ECommerce division and across the broader enterprise to align on the various merchandising initiatives, strategy, and proposals
Lead new product launches on the DTC websites and provide expert guidance to cross functional teams on how to leverage the ECommerce direct channel for these campaigns
Collaborate with the Product Management, UX, External Agencies, Marketing, and Brand teams to ensure that the front end meets ECommerce merchandising needs
Collaborate with Digital Shelf team in creating content for DTC websites that will increase conversion
Partner with the Pricing team to create a Pricing strategy for the direct ECommerce business across multiple brands, ensuring that the business goals are met and channel conflicts with indirect channels are mitigated
Manage a team of Managers and Associates within the DTC function
Key Interfaces: Brand, Marketing, Trade, Sales, Analytics, Finance, Pricing, Planning
6-8+ years of experience working in ECommerce for a large retailer or CPG company
Ability to work in a startup environment and within a large matrixed organization with a passion for both speed and simplicity
Experience managing and leading an ECommerce team (merchandisers/buyers/marketers)
Interpersonal savvy; an ability to effectively partner and connect with team members across various level, functions and geographies
High level of strategic agility and ability to develop and implement new strategies, business plans and solutions and achieve stakeholder buy-inStrong project planning and organizational skills with a high level of detail orientation
Ability to operate autonomously and proactively develop innovative ideas and solutions
Strong analytical skills and business acumen
Strong written and verbal communication skills
Educational Background: Bachelor’s degree in Marketing, Business, or similar filed, MBA strongly preferred.
Additional Preferences: Experience working in a consumer packaged goods (CPG), fast-moving consumer goods (FMCG) and/or consumer durables industry in a direct to consumer capability, or in a merchandising/ buying function with a larger retailer
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.