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Newell Brands Manager, Sales Planning – Outdoor & Recreation in Brampton, Canada

Position: Manager, Sales Planning – Outdoor & Recreation

Location: Brampton, ON, Canada

ReportsTo: Sr Manager, Sales Planning


This position is responsible for delivering compelling category growth solutions for our customers derived from brand development plans and deployed with our customer delivery organization within the Outdoor & Rec Division. The Sales Planning Manager has accountability to maximize the distribution of existing products for Coleman as well as deliver perfect launches of New Product Innovation. The role of this job is to be the internal face of the customer by utilizing combined knowledge of brand, customer and consumer strategies to develop and execute programs that grow brand equity and sales.

The Manager, Sales Planning supports three key deliverables in service to the Business Development Organization:

  1. NPDcommercialization plans

  2. LeverageYear 2 Innovation Plans

  3. Buildand deliver Core Business Growth Plans

  4. Pointof Sales (POS) trends for both customer and syndicated data


Channel Strategy

  • Executespriorities set by Outdoor & Recreation Division Leadership in serviceto the corporate strategy

  • Demonstratesknowledge of Coleman and customer-specific strategies.

  • Providescustomer perspective into category strategy development in conjunctionwith US Sales Planning Team and Brand

  • IntegratesCategory Strategy selling stories in line review and related customerpresentations

Line Review/CatalogReview/Seasonal Review

  • Supportthe annual trade management planning process relative to area ofresponsibility.

  • Aligns planning process with US Brand Teamand customer planning calendars

  • Understands brand and customer priorities anduses the planning process to drive strategic alignment

  • Aid in the recommendation of sku assortmentpriorities, financial guidelines and synergies across customers andbrands within area of responsibility.

  • Works with internal cross-functional team todeliver channel/customer objectives and strategies, communicating clearneeds for the upcoming line review(s)

  • Leveragesgrowth driving capabilities including category management, in-storevisibility and shopper marketing to deliver comprehensive category growthplans for customers

  • Recommendsassortment mix to maximize sales and profitability

  • Compilesand analyzes market, shopper / end-user, and channel knowledge gaps

  • Compilesprofiles of competitors and channel customers using primary and secondaryresearch and data

  • Gatherscompetitive and marketplace intelligence and share with the organization

  • Collectsand summarizes business risks and opportunities.

  • Executewithin timelines and deliverables for the segment

Pricing and GM Management

  • Collectsand analyzes account pricing and distribution for NWL and competitivebrands

  • Understandsretailer margin and pricing expectations

  • Analyzesand track potential impact of pricing exceptions on channel / region.

  • Reviewand validate financial analysis pertaining to line review strategies,pricing decisions, co-marketing activities etc.

New Product Launches

  • Serveas Trade Marketing/Sales Planning voice on the development of launchstrategy

  • Serveas Regional/Canada voice in product development meetings with the US BrandTeams

  • Participatein the development of new item launch and training materials

  • Createcategory selling solutions for our customers


  • Provideinput for the monthly Integration meeting during the S&OP process tohelp to ensure forecast accuracy

  • Provideinput into Long Term Capacity Planning

  • Workclosely with supply chain to manage through SKU rationalization anddisposition on E&O

SuperviseOthers: No


Up to 30%



  • Bachelor’s degree inBusiness or related Marketing field from a regionally accredited collegeor university required.


  • Minimumof four (4) years of experience with a Consumer Product Group (CPG)company, Business to Business (B2B) sales, or durable goods companyrequired.

  • Minimumof four (4) years of experience in trade management, channel management,brand management, insights, and sales within one or more of the abovecategories of companies required.

  • Demonstratedstrong financial awareness required.

  • Minimumof intermediate level proficiency with MS Office Suite (Excel, Word,PowerPoint, and Outlook) required.

  • Mustbe eligible to work in the United States for any employer.


  • None

Preferred Qualifications:

  • Advancedproficiency with MS Office Suite (Excel, Word, PowerPoint, and Outlook)preferred.

  • Experiencefunctioning within a strong matrix environment of a global enterprisehighly preferred.


  • TechnicalKnowledge: Strong knowledge and understanding of product marketing principles acrossa variety of mediums

  • Technology Skills – High degree of techsavviness including a strong proficiency with various web browsers andwebsite design. Understanding of HTML, CSS, and JAVA beneficial butnot required.

  • Strong Analytical Skills – Intermediate toAdvanced proficiency with Excel.

  • Professional Presentation Skills – ability touse PowerPoint to develop fact based presentations.

  • Communication: Strong ability toclearly present information and ideas through a variety of mediumsincluding verbal, written, and imagery, helping the audience understandand retain the message.

  • Innovation: Applies originalthinking in approach to job responsibilities to improves processes,systems, products, and services. Generates new ideas and concepts,tries new approaches when problem solving or seeking ideas, and identifiesapproaches for completing work more effectively or efficiently.

  • Leadership: Leading change andbeing able to provide guidance in the midst of ambiguity.

  • Teamwork/ Collaboration: Develops cooperation and cohesion in a group. Facilitates thefeeling of belonging on the team, completion of team goals, and encouragesopen communication.

  • Interpersonalskills: Displays a positive, proactive work ethic and approach. Ability towork independently and on a team, displaying diplomacy in day-to-dayinteractions and working effectively with internal and external partnersto Newell Brands and all its divisions.

  • CustomerFocus: Offeringinternal and external customers a consistently great and relevantexperience across all touchpoints making the consumer experience easy andeffective.

  • Planningand Organization: Strong detail orientation, organizational skills, and timemanagement. Ability to manage multiple competing priorities in afast-paced environment to effectively meeting deadlines with efficiencyand accuracy.

If you feel you need accommodation because of illness or disability, please do not hesitate to contact Human Resources at 289-291-5655 at your earliest convenience. You will also be briefed on the Company's policies regarding accommodation and the Accessibility for Ontarians with Disabilities Act ("AODA") during your orientation process.

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.