Newell Brands Associate Manager, Trade Marketing - Baby in Brampton, Canada
Position title: Associate Manager, Trade Marketing
Reports to Manager: Manager, Trade Marketing
Location: Brampton, Ontario
This position is responsible for delivering compelling category growth solutions for our customers derived from brand development plans and deployed with our customer delivery organization within the Baby Division. The Associate Manager has accountability to help maximize the distribution of existing products for Graco, Baby Jogger, & NUK as well as deliver perfect launches of New Product Innovation. The role of this job is to be the internal face of the customer by utilizing combined knowledge of brand, customer and consumer strategies to develop and execute programs that grow brand equity and sales.
The Associate Manager, Trade Marketing supports three key deliverables in service to the Business Development Organization:
1) NPD commercialization plans.
2) Leverage Year 2 Innovation Plans.
3) Build and deliver Core Business Growth Plans.
Works with Manager to align within and across channels to maximize growth and minimize conflict for the Baby Division. In addition, this role will be responsible for managing the overall brand/segment strategy across multiple channels of distribution supporting Graco, Baby Jogger, and NUK.
Furthermore, this role will assist in delivering segment targets around gross sales, net sales and gross margin for Baby Division.
Assists manager in executing priorities set by Baby Division Leadership in service to the corporate strategy
Demonstrates knowledge of Graco, Baby Jogger, & NUK and customer-specific strategies.
Recommends priorities within channels/customers.
Provides customer perspective into category strategy development in conjunction with Trade Strategy team
Serve as customer voice in product development meetings
Integrates Category Strategy selling stories in line review and related customer presentations
Ensures innovation and merchandising solutions comply with customer merchandising strategy and requirements
Channel Planning and Execution:
Understands brand and customer priorities and uses the planning process to drive strategic alignment
Aid in the recommendation of sku assortment priorities, financial guidelines and synergies across customers and Baby brands.
Provides insights on assortment mix to maximize sales and profitability
Recommends improvements from the previous year based on success of initiatives and marketplace trends
Participates in Line Review process in collaboration with their Manager, Sales, Customer Marketing, Brand Activation, and Brand Development
Works with internal cross-functional team to deliver channel/customer objectives and strategies, communicating clear needs for the upcoming line review(s)
Works with Trade Strategy team to complete selling stories and supporting tools for line review
Works with Sales to drive activity with customer, manage/drive expectations, and establish mutual goals for the line review.
Helps manager work with finance to ensure plans meet segment financial requirements
Participates in actual line review meetings and represents the brand and commercial aspects of marketing
Pricing and Trade Fund Guidance:
Helps advise and validate pricing actions for the Baby Division.
Understands what trade funds or customer program spend is available or needed for programming and communicates to Finance.
Ensures that trade funds are being used to promote brand growth.
Focus on net sales and GM
Helps review and validate financial analysis on line review strategies, merchandising, pricing decisions, co-marketing activities etc.
Support all content development for internal meetings
Attend in-field store visits to have a complete understanding of how the shopper responds to customer and Baby brands in the shopping environment
Aid manager in reviewing customer promotions and spend
Aid in completing miscellaneous logistics for line review(s) when necessary
Four-year college degree
Minimum of 3-5 years of marketing experience
Project management experience
Collaborating with others to achieve results.
Experience with Microsoft Software to include: Excel, Word, and PowerPoint
Strong Communication Skills
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.