Newell Brands Assistant Manager, Sales Planning eCommerce in Boca Raton, Florida
Position Title: Assistant Manager, Sales Planning eCommerce - Appliances & Cookware
Location: Boca Raton
Reports to: Sr. Manager, Sales Planning
The role of Sales Planning is to commercialize sales and marketing programs within all channels of distribution and to identify channel-specific business-building opportunities; work cross functionally to deliver sales and profit results through commercialization of the overarching brand/trade strategies to the customer/channel. This role also will have ownership of P&L management for the channel, including Trade Spend/TPM, promotional calendars and pricing.
Specific responsibilities will include but are not limited to:
Assist in developing channelstrategy for top customers
Contributes and executespriorities set by VP/ Director.
Tracks success metrics.
Executes strategy asappropriate.
Channel Planning and Execution
Assists with the annual channelmanagement planning process relative to area of responsibility.
Helpsalign planning process with Newell Brands and customer planning throughthe line review process.
Understandsbusiness, brand, and customer priorities and uses the planning process tofind common ground.
Assistswith priorities and drives synergies across customers and brands withinarea of responsibility.
Conduct a situationassessment, including analysis of primary and secondary data acrossmarket, shopper, and the channel / region.
Assists with categorymanagement recommendations to optimize performance of shelf set, such asoptimal SKU assortment, merchandising and shelf/ catalog layout.
Supports annual plandevelopment and calendar of activities for channel
Developsa calendar of activities and rationale within scope of responsibility.
Developprogram financial and non-financial success metrics based on previousperformance. Measures progress and recommends improvements.
Preparationof analysis to ensure plans meet financial requirements
Providesappropriate POS measurements to aid in the decision making process andanalysis
Execute the plan includingpromotional programs, such as in-store merchandising signage or displays,retailer feature ads, events (trade shows), and channel-specific marketingsupport materials. Ensures consistency with brand guidelines andpoint of sale.
Supports and executes theline review preparation process, collaborating with Sales and Brand /Product Management. Works to drive pre-sell activity with customer,manage/drive expectations, and establish mutual goals for the meeting.
Pricing and Trade FundGuidance
Recommends channelperspective and needs for pricing.
Analyzesaccount pricing and distribution for NWL and competitive brands.
Communicatesretailer margin and pricing expectations
Tracks, analyzes, andreports potential impact of pricing exceptions on channel.
Analyzes NWL brand andcompetitive price within area of responsibility.
Tracks what trade funds orcustomer program spend is available or needed for programming.
Analyzesthe effectiveness of trade spend within area of responsibility.
Market, Shopper, and Channel /End-User Insights
Compile and analyze market,shopper / end-user, and channel knowledge gaps and creates a summary forthe business to review.
Manage timelines and leaddeliverables for all line reviews.
Analyzes profiles ofcompetitors and channel customers using primary and secondary research anddata.
Gathers competitive andmarketplace intelligence and share with the organization, ultimatelyconstructing a competitive profile and comp shop analysis.
Brand Stewardship andMerchandising Innovation
Supports the analysis of newproduct launch and merchandising initiatives.
Recommendspotential launch activation approaches.
Managestimelines associated with implementation.
Managesoverall new product distribution files.
Completes forecast tools.
Prepares product mixrecommendations.
Forthe retail partner/at the customer level,
Forthe business profitability
Collects and summarizesbusiness risks and opportunities.
Tracks and maintainsappropriate cost center budget elements and communicate issues
Engages in S&OP processto provide input to
Recommendideas to reduce finished goods inventory and E&O, and identifyunproductive SKU’s.
Executeand monitor exits and changeovers
1 - 3 Years Work Experience
Experience with a CPG ordurable company, ideally in channel management, brand management,insights, or sales
eCommerce experience highly preferred
Leading a team of people toachieve results.
Collaborating with partnersand other organizations to achieve results.
Four year College/Universitydegree
Fluent in English(verbal and written)
Up to 25% travel may berequired
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.