Newell Brands Category Advisor in Bentonville, Arkansas

Position Title: Category Advisor

Location: Bentonville, AR

The Category Advisor will be responsible for leading the category management efforts within multiple channels and retailers. This individual will be responsible for analyzing various data sources, identifying business insights and recommending solutions that drive profitable category growth. The Category Advisor will work closely with the Buyer on key initiatives such as planning cycles, line reviews, etc. to develop and grow total category sales. Leveraging syndicated data, shopper and consumer insights, category and industry trends, Category Advisor will develop comprehensive category growth strategies focused around shopper centricity, enabling greater sell-thru and market share gains. This position works as a strategic thought leader, imparting knowledge of the category to drive profitable business results. Duties and responsibilities include the following:

Extensive Category Understanding

  • Act as subject matter expert in assigned category and provide thoughtleadership to external customers as well as internal constituents

  • Leverage learnings from cross functional counterparts (e.g. CategoryStrategy, Consumer & Shopper Insights, Trade Marketing, etc.) and use todeliver impactful recommendations to Buyer

  • Knowledgeable about Market, Channel & Customer performance at theCategory, Manufacturer, Brand and Product Line level

  • Understand category purchase drivers, trip missions, shopper need states,etc.

Reporting and Data Analysis

  • Generate reporting/scorecards and provide insights, identify opportunitiesand deliver solutions that drive profitable category growth

  • Direct and perform ad-hoc analysis across a wide variety of retail businessdevelopment issues and make recommendations to Buyer and internal organization

  • Contribute to the line review process, make recommendations on range,category space allocations and develop POGs using space planning software

  • Develop presentations and present to buyer and key stakeholders ( reviews, line reviews, product/segment deep dives, shopper insights,etc.)

  • Leverage technology to visually tell compelling category growth stories (e.g.virtual reality, heat mapping, etc.)

Multi-channel Experience

  • Provide insight and perspective of the various channel dynamics

  • Monitor channel shifting and the associated trends reflected in themarketplace

  • Form perspective on multi-channel purchasing behaviors (e.g. site to store,store to site, etc.)

  • Understand how online purchase behaviors differ from those in-store and howto capitalize on the differences

Shopper Understanding

  • Ability to synthesize large amounts of data (e.g. Shopper Research, POS,loyalty card information, registry, etc.) into actionable insights

  • Use knowledge of shopper and consumer to recommend optimal category ranges,flows, adjacencies, cross merch opportunities, etc.

  • Build in-store category innovation into all category leadership discussions(e.g. aisle reinvention, store of the future, disruptive merchandisingstrategies, etc.)

Project Management

  • Ability to manage multiple projects simultaneously under tight deadlines

  • Manage flow of information and requests from Buyer, Sales and Trade teams,Business Segments, etc.

  • Ability to prioritize and resource projects effectively

Additional Skills

  • Ability to build strong sustainable business relationships at all levels andfunctions of the organization and with customers and customer team

  • Excellent communication skills – both written and verbal

  • Direct and perform analysis across a wide variety of category business issuesand make fact based recommendations

  • Must be able to link business objectives with winning growth strategies

  • Convey complex issues brilliantly with excellent communication andpresentation skills


  • Bachelor'sdegree (emphasis in business/marketing or related field)

  • Minimum 2-3 years of experience working with a leading CPG company inCategory Management, preferably as Category Captain on major retailer

  • 5-7 years of experience working with a leading CPG company (CategoryManagement, Sales, Trade Marketing, Shopper Insights or related position)

  • Demonstrated knowledge of Category Management philosophies, tools andprocesses and proven record of success

  • Demonstrated success in leading Category Management (Category Captain)engagements with a major retailer

  • Strategic thinking, self-starter with ability to manage multiple projectssimultaneously with aggressive deadlines

  • Ability to work and thrive in a matrix organization, working with crossfunctional teams and global counterparts

  • Advanced analytical skills and computer software proficiency (e.g. Excel,Access, PowerPoint, SharePoint, etc.)

  • Strong familiarity with syndicated data, measures and software (e.g. Nielsen,IRI, dunnhumby, etc.)

  • Proficiency with space management principles and software (e.g. JDA,Prospace, Spaceman, etc.)

  • 10-20% travel

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.