Newell Brands Retail Activaton Manager in Aurora, Illinois

Retail Activation Manager


The Retail Activation Manager will be accountable for developing the brand commercialization strategies for a product grouping(s) within a brand to build consumer demand and market share, grounded in deep shopper, product, and market understanding. Retail Activation Manager will establish clear objectives for brand communication and a vision for short and long-term success by developing new product launches and integrated retail activation plans, often with the assistance of Trade and Brand Marketing teams


  • Leads and manages the execution of effective product launches.

  • Responsible for directing the execution of effective commercialization programs on time and at an exceptional level of quality

  • Serves as the key liaison between trade marketing, sales, and brand in regard to go-to-market commercialization strategies and execution

  • Sets clear and measurable goals for activation marketing programs, directs the monitoring of progress and project modifications as needed

  • Ensure all developed tools have a clear measurement criteria, are outlined in the relevant work plans and come with the appropriate training / instructions for in market execution

  • Working with the Trade Marketing Manager and Sales to ensure the relevant CRM platforms reflect the agreed trade activation instructions and measurements

  • Supports trade marketing in the planning cycle of retail and product/category activation

  • Outline an annual trade communication plan, identifying key messages and communication methods to reach the targeted audience

  • Leads overall guidance to creative service team(s) and/or approved agency partners in regard to in-store merchandising

  • Manages prioritizing of retail activation initiatives and tracks/manages activation budget for categories

  • Works collaboratively with finance to communicate drivers of and changes in activation cost

  • Measures and analyzes ROI of in-store marketing programs and recommends improvements as needed


  • Degree with a major or minor in marketing

  • 5+ years of brand/trade activation experience

  • Experience in category management and channel execution

  • Working knowledge of Microsoft word processing, spreadsheet and database programs

  • Project management experience is a plus

  • Familiarity with retail and hardware marketing/selling is a plus

  • Familiarity with ecommerce marketing and selling is a plus

  • Ability to act successfully in a fast-paced environment

  • Strong organizational, communication, collaboration and analytical skills

  • Self-starter driven to achieve results

  • Organized and able to manage multiple projects and large events simultaneously

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.