Newell Brands Trade Marketing Manager - Baby in Atlanta, Georgia

Job Responsibilities:

Trade Strategy

  • Executes priorities set by Segment Leadership inservice to the corporate strategy

  • Provide input to strategically allocate customerfunding (using segmentation modeling on growth)

  • Tracks success metrics

Line Review/Catalog Review/Seasonal Review

  • Support the annual trade management planningprocess relative to area of responsibility.

  • Aligns planning process with Newell Rubbermaidand customer planning calendars

  • Understands brand and customer priorities anduses the planning process to drive strategic alignment

  • Aid in the recommendation of sku assortmentpriorities, financial guidelines and synergies across customers and brandswithin area of responsibility.

  • Leveragesgrowth driving capabilities including category management, in-store visibilityand shopper marketing to deliver comprehensive category growth plans forcustomers

  • Recommends assortment mix to maximize sales andprofitability

  • Compiles and analyzes market, shopper / end-user,and channel knowledge gaps

  • Compiles profiles of competitors and channelcustomers using primary and secondary research and data

  • Gathers competitive and marketplace intelligenceand share with the organization

  • Collects and summarizes business risks andopportunities.

  • Execute within timelines and deliverables for thesegment

Pricing and Trade Fund Guidance

  • Collects and analyzes account pricing anddistribution for NWL and competitive brands

  • Understands retailer margin and pricingexpectations

  • Collects and analyzes channel / regionalpromotional pricing and pricing activity in line with programming requirementsand cost-to-serve, to ensure they are within Segment and Brand pricingguardrails

  • Analyzes and track potential impact of pricingexceptions on channel / region

  • Aid in the analysis of theeffectiveness of trade spend within area of responsibility

Vertical Market Strategy

  • Provide input on the strategic vertical marketsto penetrate for growth opportunities

  • Recommend any new product innovation needed toachieve results


  • Execute literature and sampling strategy.

  • Create generic literature that can be extended tocustomer specific

  • Commercial field literature

  • Product flyers

  • Promotional flyers

  • Recommend customer specific rollouts and focusproducts for sampling efforts

New Product Launches

  • Serve as Trade Marketing voice on the developmentof launch strategy

  • Serve as customer voice in product developmentmeetings

  • Works with CD Team to complete forecast tools

  • Participate in the development of new item launchand training materials

  • Create category selling solutions for ourcustomers

Distribution Expansion

  • Responsible for new customers/channels withinarea of responsibility

  • Aid in the development of cross merchandisingprograms

  • Recommend any new product innovation needs topenetrate new channels/customers

Category Strategy

  • Provides customer perspective into categorystrategy development in conjunction with Category Strategy team

  • Integrates Category Strategy stories in linereview and related customer presentations


  • Provide input for the monthly Integration meetingduring the S&OP process to help to ensure forecast accuracy

  • Provide input into Long Term CapacityPlanning

  • Work closely with the brand teams to managethrough SKU rationalization and disposition on E&O

Talent Management

  • Collaborates with Trade Management peers acrossthe company to share and apply best practices

  • Actively manages professional development

Ideal Candidate Profile:

  • University or four-year college

  • MBA preferred

  • Skilled in channel management, brand managementand sales

  • 4+ year’s experience with a CPG, B2B or durablecompany in trade management, channel management, brand management, insights andsales.

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Jostens, Marmot, Rawlings, Oster, Sunbeam, FoodSaver, Mr. Coffee, Rubbermaid Commercial Products, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, Waddington and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.