Newell Brands Manager, Sales Planning in Atlanta, Georgia

Position Title: Manager, Sales Planning - Food Division

Location: Atlanta

Reports to: Sr. Manager, Sales Planning

The role of this job is to commercialize sales and marketing programs within assigned channels or customers of distribution and to identify channel-specific business-building opportunities; work cross functionally to deliver sales and profit results through commercialization of the overarching brand/trade strategies to the customer/channel.

Specific Responsibilities

Specific responsibilities will include but are not limited to:

Customer Planning and Execution

  • Contributes to the annual salesplanning process relative to area of responsibility.

  • Partners with sales team toensures plans are built to meet division sales budget and trade spendguidelines.

  • Executes DSMP plans inassigned channels to meet division goals to align with brand and businessunit strategic plans.

  • Maximizes new item launchplans in assigned channel/customer base.

  • Supports critical internal andcustomer planning initiatives including, but not limited to jointbusiness plans, and internal annual operating plan.

  • Plans trade spend strategy tomaximize ROI for both Newell and retail partners.

  • Quantifies and identifiesrisks and opportunities to achieving sales budget.

  • Conducts situationassessments, utilizing internal and syndicated data sources.

  • Implements category managementrecommendations to optimize performance of shelf set or catalog space,such as optimal SKU assortment, merchandising and shelf/ catalog layoutbased on the DSMP.

  • Assists in the line/catalogreview preparation process, collaborating with Sales and Trade Strategy /Brand Development. Works with sales to drive pre-sell activity withcustomer, manage/drive expectations, and establish mutual goals for themeeting.

Forecasting,Pricing, and Trade Fund Management

  • Manages Customer Monthly andout months/quarter internal sales calls.

  • Generates promotional P&L’sto ensure sales and profit metrics are being achieved.

  • Prepares product mixrecommendations.

  • For the retail partner/at thecustomer level,

  • For the business profitability

  • Routes approvals of tradeexpenditures.

  • Ensures internal trade spendcontrols are being adhered to drive compliance of trade program.

  • Understands what trade funds orcustomer program spend is available or needed for programming.

  • Analyzes the effectiveness oftrade spend within area of responsibility.

  • Tracks compliance to budgetedtrade rates for assigned channel/customers

  • Tracks, analyzes, and reportspotential impact of pricing exceptions on channel / region.

  • Tracks and analyzes NWL brandand competitive price within the marketplace.

Market, Shopper, and Channel / End-User Insights

  • Compiles market, shopper /end-user, and channel knowledge gaps and creates a summary for thebusiness to review.

  • Manages timelines anddeliverables for all line/catalog reviews.

  • Compiles profiles ofcompetitors and channel customers

  • Gathers competitive andmarketplace intelligence and share with the organization, ultimatelyconstructing a competitive profile and comp shop analysis.


  • Bachelor's degree (emphasis inbusiness/marketing or related field), MBA or other advanced degree highlypreferred

  • 3-5 years of experienceworking with a leading CPG company (Trade Marketing, Sales, Finance, orrelated position)

  • Possesses creative problemsolving skills to overcome barriers and close opportunities.

  • Fluent in English (verbal andwritten)

  • Experience in operating withincross-functional teams

  • Ability to think creatively,generate options, build consensus, and execute.

  • Comfort dealing with ambiguityand a fast-paced entrepreneurial environment.

  • Experience participating inorganizations through change and embracing new ways of working whiledelivering outstanding business results. Experience in mergersituations desirable.

  • Aptitude for both strategicthinking and detail-oriented operational management.

  • Experience with a CPG ordurable company, ideally in channel management, brand management,insights. or sales.

  • Developing a multi-year planor approach and executing at least one year of the plan.

  • Leading a team of people toachieve results.

  • Collaborating with partners and other

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.